Les Conteneurs Totem Inc., Quebec
Strategic Vision & Smart Waste Management Development
Brand Development
Organic Agriculture
Product Innovation
Ongoing Project
Quebec
2025-2026
Project Context
Totem, based in Quebec, aims to scale its business to a new level by exporting both its products and its know-how internationally. The company wants to strengthen its brand identity to support product exportation and its business model.
Developing markets for semi-buried containers that empower cities, building developers, and citizens to cut emissions, streamline post-consumption waste, and unlock new opportunities for recycling
Developing markets for semi-buried containers that empower cities, building developers, and citizens to cut emissions, streamline post-consumption waste, and unlock new opportunities for recycling
Objectives
Define and promote a clear vision and mission to position Totem as a leader in its sector
Export both products and the business model to international markets
Build partnerships with distributors to support Totem’s development
Develop innovative, eco-responsible waste management solutions
Solutions Implementedctives
Collaboration on the definition of Totem’s vision and mission with shareholders
Support in building a strong brand image to facilitate exports
Development of IoT-enabled semi-buried containers, interactive with collectors through real-time communication
Active search and negotiation with international distributors
Impact
Reduced carbon footprint through optimized waste collection
Improved efficiency for municipalities and private sector clients
International recognition of Totem’s expertise in sustainable waste management
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