Noasis Inc. (Quebec)
Development of the Noasis brand – valorization and commercialization of boreal grains
Brand Development
Organic Agriculture
Product Innovation
Completed
Lac Saint-Jean, Quebec
2023-2024
Project Context
Located in a boreal area favorable to organic and sustainable agriculture, a family farm in Saguenay–Lac Saint-Jean launched a complete cereal processing project to create Noasis Inc., an innovative brand aimed at marketing locally high nutritional and functional value products.
Objectives
Develop a strong brand identity to promote locally grown grains
Establish a complete and efficient distribution tool
Offer a range of customized and innovative processed products
Solutions Implementedctives
Hybrid milling system (stone and roller) for maximum flexibility
Customized products: flours, functional ingredients, precooked grains from six varieties
R&D and product development support platform
Brand identity development: design, storytelling, sustainability commitment
Impact
Reduced carbon footprint through short supply chain model
Promotion of glyphosate-free and chemical-free farming practices
Creation of local added value, from field to plate
Knowledge transfer through training and demonstrations
Key Metrics
Investment
$100K
Revenue
Market launch successful
Capacity
Multiple product lines
Financing
- • $100K regional government support – MRC Maria Chapdelaine, Dolbeau-Mistassini
Results
- • Successful launch of the Noasis brand
- • Market introduction of multiple processed grain products
- • Clear positioning in Quebec’s short and sustainable supply chain
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